Rural entrepreneurs start small to succeed: Global Entrepreneurship Week

Part of our Global Entrepreneurship Week celebration Nov 13-19, 2023. Find this and other Global Entrepreneurship Week events listed on the official calendar at GenGlobal. The old way to go into business Imagine all the work that goes into starting a new business. You need to be a good business manager, a marketing guru, and a […]

Part of our Global Entrepreneurship Week celebration Nov 13-19, 2023.

Find this and other Global Entrepreneurship Week events listed on the official calendar at GenGlobal.

The old way to go into business

Imagine all the work that goes into starting a new business. You need to be a good business manager, a marketing guru, and a financial wizard. You need to have great credit, have plenty of your own money, and you better know the right people. You need to have all your ducks in a row.

It takes a lot of time, money and work just to get into business.

The new way is to start small

Now imagine building some steps in between. If you could buy just a few products and test them by renting a booth at a festival, you’d learn more about what works. You could run a temporary business inside another business for a month or two for more testing. You could outfit a travel trailer as a store and set up a circuit of small towns, building a customer base. If something doesn’t work, you can fix it and try again. Now jumping up to starting a traditional store doesn’t seem as hard. You’ve learned what people want to buy. You’ve established relationships with suppliers. You’ve gained a loyal following. All those smaller steps lift you up closer to jumping over that hurdle of starting a traditional business. And if you miss a jump at a smaller step, it’s easier to recover and try something new.

That’s the purpose of the innovative rural business models. They put you in a much better position to succeed, or to fail in a manageable way. It cuts time and money off the process of getting into business.

You don’t need to have all your ducks in a row, as long as you can find one of your ducks and get started.

The Innovative Rural Business Models

First is TINY

  • Rather than expect your business to start full-sized, it’s much easier to start something small.  With tiny retail shops, tiny food kiosks, tiny industrial spaces, tiny offices, and tiny artist studios, starting small takes fewer resources, and puts your fragile new entrepreneur idea at less risk from big failures.



Second is TEMPORARY

  • Rather than expect to start with a permanent business, try a pop-up. A temporary business will give you immediate feedback on whether there’s even a market for this idea.


empty lot pop up

Third is TOGETHER

  • Rather than sink or swim on your own, start thinking about how to nurture your new business inside an existing business. This can be retailers splitting a space, or a startup using an extra office desk in a service business, or even nurturing a tiny maker inside of an existing manufacturing business. Small towns have fewer usable buildings, so we have to make the best use of every usable building we have.

headbands for sale on a counter in a beauty salon
Shoppers at a furniture store find temporary displays of jewelry and skin care products.

photography in shared space in Gowrie Iowa
pick up your disc golf equipment at the barbershop in Gowrie Iowa
Coffee shop with local art displayed on the walls

Fourth is TRAVELING 

  • You’re used to seeing food businesses operating out of trucks and trailers, but this idea has expanded. Rather than depending on the market in one town only, innovative businesses are hitting the road to round up customers. Retail stores and boutiques now commonly operate from a truck or trailer. Service businesses are using this model, too: wedding planners, financial consultants, and dog groomers.

A food trailer is being visited by customers in a parking lot
Mobile hot dog vendor accepts a credit card payment with a Square reader.
A tiny travel trailer being used as a mobile retail store, two customers are smiling just outside with their purchase.
A booth displaying kettle corn in a front yard. The owner is smiling in the foreground
A trailer made in the shape of a big blue dog has a sign that says "mobile grooming"
A travel trailer painted red and decorated as a railroad caboose has lettering that says, "Leo's sharpening Service"

Share your own story

You can add your own story, too. What have you learned about rural small business? What’s working in your own business and your own community? What have you learned to avoid?

Leave a comment or use our contact form to share, and I’ll reach out to follow up.

This is global. Stories from anywhere rural are welcome.

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